Comments in RED are mine.
The Uninvited Ombudsman notes however that:
Alan Korwin
While "news" reports are often filled with studies of top brands for consumer items from soft drinks to cars to computer gear, firearms are virtually never covered as a financial matter. This despite the fact that the shooting sports, a term you just don't see in the "news" is the #2 participant sport in the nation (behind exercise equipment and ahead of golf -- a sport you see covered to excess).
Southwick Associates has completed an extensive survey of the top brands in the shooting sports. It is part of a 238-page report that received so much coverage you have never even heard of it. Are you using the top brands? Here they are:
Top rifle brand: Remington (17.5% of all purchases)
Top shotgun brand: Remington & Mossberg (virtual tie with 21.5% of all purchases)
Top muzzleloader brand: Thompson Center (31.9% of all purchases) (The most expensive are the break open styles ) I can't sell one to save my life, most guys are either purchasing used Omegas or new CVA's
Top handgun brand: Sturm Ruger (16.7% of all purchases)
Top scope for firearms: Bushnell (17.1% of all purchases)
Top rifle ammunition brand: Remington (25.3% of all purchases) (WHY? that is never my favorite ammo)
Top shotgun ammunition brand: Winchester (31.9% of all purchases) ( AA's for clay target shooters??
Top handgun ammunition brand: Winchester (22.0% of all purchases)
Top blackpowder brand: Pyrodex (38.7% of all purchases)(? I'd say Triple 7)
Top balls, bullets, or shot brand: Hornady (28.4% of all purchases) (Wonder how many bullets are cast?)
Top reloading bullet brand: Hornady (31.7% of all purchases)
Top reloading primer brand: CCI (38.2% of all purchases) (Usually the easiest to find)
Top reloading powder brand: Hodgdon (37.8% of all purchases) (Well I hope so, they own IMR,GOEX,Hogdon & I think Winchester)
Top binocular brand: Bushnell (33.6% of all purchases)
Top holster brand: Uncle Mikes (19.0% of all purchases)
Top knife brand: Gerber (15.0% of all purchases)
The shooting sports are a significant contributor to the U.S. economy, but you wouldn't know it if you follow lamestream reports. Archery and hunting gear are also covered, see for yourself:
http://southwickassociates.com/node/10972
I have to ask why are the numbers for that imported Mongolian ammo everyone is fighting to get a hold of?
Ah, looks like I'll have to read the report.
BPB
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